What structured data is and why it matters
The most visible benefit: rich results. A FAQ page with FAQPage schema can show question-and-answer dropdowns directly in Google search results. A product page with Product + Review schema can show star ratings and prices. A local business with LocalBusiness schema can show opening hours in search results. These rich results improve click-through rates more clicks from the same ranking position.
The schema types every Mumbai website needs
Schema Type 1: Organisation (homepage and key pages)
Tells Google about your business as an entity not just as a website, but as an organisation with a name, address, phone, website, logo, and social profiles.
`json { "@context": "https://schema.org", "@type": "Organization", "name": "Perceptra", "url": "https://www.perceptra.in", "logo": "https://www.perceptra.in/assets/perceptra-logo.png", "address": { "@type": "PostalAddress", "streetAddress": "Solaris 2, Office 312, Off Saki Vihar Road", "addressLocality": "Powai", "addressRegion": "Maharashtra", "postalCode": "400072", "addressCountry": "IN" }, "telephone": "+91 79770 36723", "email": "hello@perceptra.in" } `
Schema Type 2: LocalBusiness (for businesses with a physical location)
A superset of Organisation that adds business-specific properties: opening hours, price range, and business category. This is what enables Google to show your hours in search results.
`json { "@context": "https://schema.org", "@type": "LocalBusiness", "name": "Perceptra", "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday"], "opens": "10:00", "closes": "19:00" } ] } `
Schema Type 3: BlogPosting (blog posts and articles)
Tells Google the page is an article with a specific author, publication date, and headline. Enables article rich results and supports EEAT signals.
`json { "@context": "https://schema.org", "@type": "BlogPosting", "headline": "Technical SEO Audit Cost and Scope", "author": {"@type": "Person", "name": "Aamir Khan"}, "datePublished": "2025-08-15", "dateModified": "2025-08-15", "publisher": {"@type": "Organization", "name": "Perceptra"} } `
Schema Type 4: FAQPage (pages with FAQ sections)
Enables the FAQ rich result question and answer dropdowns appearing directly in search results. Very high click-through rate impact.
`json { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is technical SEO?", "acceptedAnswer": { "@type": "Answer", "text": "Technical SEO is making sure Google can find, read, load, and trust your website..." } } ] } `
Schema Type 5: BreadcrumbList (all pages in a hierarchy)
Shows the page's location in your site hierarchy directly in search results "Home > Services > Technical SEO" improving click-through rate and helping Google understand site structure.
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